Are you considering a small business that is put up for sale? Then there is a reason we urge you to read this. There are a few things you must seriously consider before deciding that this is the right opportunity and would eventually prove a lucrative business deal. The right perspective will urge you to look at the right things that will result in improving and strengthening your chances of success. Else, you’d be surprised to know that only 95% percent small business owners have to close down their doors to rampant losses and the decline in the principal. Of all the new enterprises that begin, only a mere handful thrive to everlasting success and glory!
SO here we are, trying to suggest a few reality checks before you determine on purchasing a small business for sale. These four parameters will guide your outlook rock-solid when you are evaluating a business. Thus to be head and shoulders above everyone else, please pay heed to these four factors.
1. Industry: is the prime consideration that should be evaluated before buying the small business set up for sale. By industry we mean the market analysis, the trends of the mentioned industry! It is important to check if the industry for the past decade has shown a rise or is towards a downward slope! For example, the online digital marketing industry is currently on a boom, thus, a lot of businesses are building their platforms basis Internet. On the flip side, the real estate industry has been hit hard by the economy and overall is declining. These trends must be delved deep into, before reaching a conclusion.
2. Business Structure: The very next thing should be the structure of the business. If it is a franchise model then it is the most successful structure in the world. Quite a few small businesses still thrive on traditional business model. The most successful franchise in the history of the world is McDonald’s, and it’s not because of their great tasting food. It’s because their system is proven to work anywhere in the world. At the same time, traditional business models are far more profitable, but show the highest percentage of failure. Then, lack of consistent capital, funds, laxity in planning or expertise, challenges during implementations are a few factors that could push the business plummeting. But, a strong social media presence could be a boon for a traditional business model.
3. Differentiator: The third factor of evaluating a small business for sale is capturing and analysing its extra value points. That is what differentiates this business in this world of brand parity! The best example of such a success will be Thumps-Up in India. The only cola around the world that is sponsored by the cola brand leader- Coke! The thought is, we can all cook pizzas at home, so what makes a pizza Hut or a Dominos stand apart every other pizza of the world! So if the product or service of the small business is unique and solves a problem better than the competitors, then there is a spark that you must build upon.
The last but not the least, another extremely significant factor in consideration ought to be the small business’s branding. While evaluating a small business for sale, observe the branding thickly and in detail. For only a strong and powerful brand has the propensity to will go a long way towards the success of business. Especially an ill-branded or non-branded business that nobody has ever heard of before, will pose a challenge for a long time! SO you must begin small like, Subway but create an equally everlasting success saga!
Above all, be realistic and honest in your expectations and don’t rule out the price! Buying a business opportunity is an important decision that requires careful analysis.. Make sure you obtain the advice of professionals before and during this important activity.
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Visit us For : Unsecured Business Loans