Caution: Simple ain’t Stupid!

Here we are with simple tricks to maximize your business plan’s efficacy. But the biggest word of advice has already gotten around in the title of our blog this time, keep it simple! That is what you ought to do if you want people to invest in your idea: write a business plan and keep it simple. With a straightforward wording & formatting, a business plan will be really lucrative.

• Keep it short

Cover all that you can in 20 pages of text. So choose your words wisely and keep the information crisp, adding other documents and evidences at the back of the BP. The one-page Oprah plan might make a good executive summary, but it’s not enough to get the investment.

• Fine polish attracts

Thus, polish the overall look for that holistic feel. Work on the physical look of the text too, to make it more appealing. Use a brilliant and legible font i.e. Verdana, trebuchet, Tahoma etc. Remember, most of the investors will skim through it while multi-tasking.

• Forget Jargons

Avoid buzzwords, jargon and acronyms, for not everyone knows the full form for these slangs.

• Straightforward Language

Long complicated sentences only ruin the game. It is best to keep the text short and brief to ensure quick comprehension. Also, write most of the content in bullet points, but avoid cryptic pointers. Flesh them out with brief explanations where explanations are needed.

• Don’t Overwhelm the Graphics

It is best to strike a fine balance of graphics & text. For pictures and diagrams can effectively illustrate a point, too many illustrations however come across as clutter.

Few other things like white space management, using page-breakups judiciously, performing spell-checks and proofreads will enhance the quality of a business proposal. It will also get you the desired moolah to optimize the business opportunity! Investors neither appreciate entrepreneurs who envision a great business opportunity, but don’t have any written business plan, nor do they think highly of entrepreneurs who present long product specifications with a few financials at the end. Both of these are failing strategies. A simple, readable and intelligent business strategy can easily sell even the most complex proposal, for a business plan that is easily understood and looks professional is already half sold. Simple is not stupid.

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